Since 1998, Funko has captured hearts and shelves with its iconic pop culture collectibles. But as their universe of products expands, the time has come to evolve the brand identity itself. This refresh will go beyond consistency, forging a cohesive design language that catapults Funko to a global stage.

The creative work is intended to touch every corner of the Funko experience, from electrifying social media campaigns to intuitive app stores, and immersive video content. This holistic approach will seamlessly harmonize Funko's beloved POP! figures and other treasures with a unifying brand identity.